The Benefits of Proper Pricing

• Faster Sale: Some Realtors will accept a listing at any price.
• Less Inconvenience: As you may know, it takes a lot of time and energy to prepare your home for showings, keep the property clean, make arrangements for children and generally alter your lifestyle. Property pricing shortens market time.
• Increased Activity and Showings: When salespeople are excited about a property and its price, they make special efforts to contact all their potential buyers and show the property whenever possible.
• Exposure to More Prospects: Pricing at market value will open your home up to more people who can afford it.
• Better Response from Advertising: Buyer inquiry calls are more readily converted into showing appointments when the price is not a deterrent.
• Higher Offers: When a property is priced right, buyers are much less likely to make a low offer for fear of losing out on a great value.
• More Money to Sellers: When a property is priced right, the excitement of the market produces a higher sales price in less time. You NET more due to the higher sales price and lower carrying costs.

Pricing Dilemmas

Another agent said it was worth more.
Some Realtors will accept a listing at any price.

Our home is nicer than those houses.
Amenities will help in the marketability of your home, but do not determine the value.

Buyers generally offer less than the asking price.
Statistics show that houses sell within 2-3% of the list price when competitively priced.

We need to get "X" amount of dollars out of our house.
The market and the buyers determine the sales price... anything else is irrelevant.

Let's try it at our price for a month or so.
It isn't necessary to look at overpriced listings when there is sufficient competitively priced inventory to satisfy buyers.

You can always come down in price, but you can never go back up.
Overpriced listings become shop worn and generally sell for less than if they were priced competitively in the beginning.

HAVE A QUESTION?

Whether you choose to do business with us or not, we are here to answer any questions you have.