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Where Buyers Come From

There are a number of sources consumers rely upon to help them learn about potential homes to buy. More than eight in 10 prospective buyers select real estate agents when beginning the home search process.

Marketing methods used by real estate professionals are also important sources relied upon by consumers. Newspaper ads, internet marketing, and "for sale" signs are effective methods agents use to reach potential home buyers.

Informational Sources Relied Upon*
(Percent of Reponses)

86% - Real Estate Agents (through MLS)
51% - Newspaper Ads
41% - Open Houses
37% - "For Sale" Signs
30% - Home Books and Magazines
29% - Friends, Neighbors and Relatives
15% - Builders
8% - Television
6% - Know the Seller
4% - Real Estate Telephone Hotline
4% - Relocation Company
2% - On-Line, Internet
2% - Other

*Source: National Association of REALTORS
"Targeting Prospective Home Buyers & Sellers"